STAYMAD STORY
Do you remember ..
- the pressure you felt before an important game, presentation, or business negotiation, maybe even to the point that you didn’t know how to have fun anymore?
- the pain you felt when you pushed beyond your limits?
- the anger you felt when procrastination let you down?
Have you ever wondered if there was a magic formula ..
- to enjoy the pressure before an important game, presentation, or business negotiation?
- to feel the excitement when pushing beyond your limits?
- to get up and out when you would rather do nothing?
We – NHL Hall of Famer Ray Bourque, industry renowned designer Brain Anthony Peluso, successful business owner Steve Borseti, and Thomas Ringler – found our magic formula in STAYMAD. The simple seven-letter word “STAYMAD” is our spark that gets us going and keeps us going.
If you are looking for motivation to get you moving, aggressiveness in choosing your goals, and determination to keep you strong until you reach them, let STAYMAD be your magic formula as well.
Next time you want to break through and surpass your limits – not just in sports or in fitness, but in every aspect of your life – let STAYMAD be your inspiration to extraordinary performance.
To bring STAYMAD to you, we work with several apparel brands to create an Activewear collection that proudly displays the STAYMAD and RB77 names and logos.
Get a piece of this collection, and let STAYMAD be your inspiration and reminder of your commitment to yourself.
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STAYMAD TEAM
NHL Hall of Famer Ray Bourque is a one-time Stanley Cup winner and one of the most honored players in NHL history. He embraced the pressure before a game day and constantly pushed beyond physical and mental limits to win. Ray lives with his family in the Boston area.
Brian Anthony Peluso is an alumnus of the Butera School of Art and Northeastern University and lives in Danvers, MA, with his wife and two children. He is a renowned creative force, having led projects for Reebok, Adidas, Fila, Pepsi, and M&M Mars.
“After more than a decade of growing my career and professional reputation, I had found myself 50 pounds overweight at 40 years old. What made this more alarming was the fact that I had always excelled at sports and kept myself in great physical condition. When I reached that tipping point, I vowed to STAYMAD and recapture my confidence and comfort in my own skin. Since that day, I’ve been at the gym at 4 a.m. five days a week and have lost 60 pounds, at 42 years old I have never felt more fit, focused and vital. No matter what I do… I do it with my STAYMAD attitude!”
Steve Borseti is a Holy Cross alumnus and lives with his wife and two children in Wilmington, MA. He is a successful entrepreneur in the field of sales and leadership development, and has more than 20 years’ experience building and leading exceptional teams.
“What’s a guy to do after working his butt off to become the head of North American sales for a $1.3 billion company at age 30? Well, two years after getting that coveted job leading 150 salespeople … I quit! Traveling and being away from my family was not the life I wanted after all. So, I launched a sales training and leadership development practice on ZERO salary and benefits. Yup, I started from scratch all over again. SCARY!!! After many sleepless nights thinking about what a fool I was to leave that position, I had no choice but to grind my way through. Ten years later, my practice is booming and I have earned national notoriety in the process. Easy? Not even close. Live the STAYMAD way, it’s definitely worth it.”